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European fashion: The creation of a global industry (Studies in Design MUP)
Review 'After World War II, fashion became more than a unique combination of art, luxury, intellectual property and media. It came to blend technology, ready-to-wear and the internationalisation of national creations. This book does a superb job of showing European fashion as a creative industry that connects design, purchasing and retail on a global scale. It puts fashion at the centre of a new understanding of innovation processes at large. The shift in customers, from women to men, upper to middle classes, and to places beyond 'old' Europe has not altered the momentum of fashion, which continues to redefine taste and trends without homogenising society.' Patrick Fridenson, Professor of International Business History, Ecole des Hautes Etudes en Sciences Sociales, Paris 'Small, medium and large. European fashion encompasses a broad, global swath of the fashion system, from haute couture to fast fashion, and explores the interconnectedness of trade, finance and style. It is a welcome addition to the fascinating cross-disciplinary literature on fashion history demonstrating the kaleidoscopic complexity of the subject. History proves one size does not fit all.' Alexandra Palmer, Nora E. Vaughan Fashion Costume Senior Curator and Chair of the Veronika Gervers Research Fellowship in Textiles & Costume, Royal Ontario Museum -- . Read more About the Author Regina Lee Blaszczyk is Leadership Chair in the History of Business and Society, and Professor of Business History at the University of LeedsVronique Pouillard is Associate Professor in the History of Modern Europe at the Institute for Archaeology, Conservation, and History (IAKH) at the University of Oslo Read more
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