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The Fashion Forecasters: A Hidden History of Color and Trend Prediction
Review The intuition, 'sixth-sense', and impeccable taste of fashion forecasters is well worth this book's insightful analysis. How they predict who will wear what - and when - is the intriguing story of this comprehensive anthology. -- Mary Westerman Bulgarella, Co-editor of Colors in Fashion, and Costume Colloquium Advisory Committee Coordinator, Italy/USA For a field that is obsessed with the future, there is much to be learned from the past, as editors Blaszczyk and Wubs provide an engaging overview of the history of forecasting, giving overdue credit to the industry's originators. Meticulously researched with excellent first-person accounts, The Fashion Forecasters untangles the web of current forecasting influences and creates a clear vision for its future. -- Lorynn R. Divita, Baylor University, USA Read more About the Author Regina Lee Blaszczyk is Leadership Chair in the History of Business and Society and Professor of Business History at the University of Leeds in the UK. She writes about design and innovation for the creative industries. Her books include Imagining Consumers: Design and Innovation from Wedgwood to Corning (2000); Producing Fashion: Commerce, Culture, and Consumers (2008); The Color Revolution (2012); Bright Modernity: Color, Commerce, and Consumers (with Uwe Spiekermann, 2017); Fashionability: Abraham Moon and the Creation of British Cloth for the Global Market(2017); and European Fashion: The Creation of a Global Industry (with Vronique Pouillard, 2018).Ben Wubs is Professor of International Business History at the Erasmus School of History, Culture and Communication in Rotterdam and an appointed Project Professor at the Graduate School of Economics at Kyoto University in Japan. In terms of research, he is engaged in projects on multinationals, business systems, transnational economic regions, Dutch-German economic relations, and the global fashion industry. His books include International Business and National War Interests: Unilever between Reich and Empire (2008) and (with Ralf Banken) The Rhine: A Transnational Economic History (2017). Read more
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