Kanye West’s secret to building a footwear empire to compete with Nike
Kanye West has been on a Trump-style Twitter rampage this week coming out in support of the President, posting photos of himself in a "Make America Great Again" baseball cap, and waxing lyrical about his footwear and apparel brand Yeezy.
The Yeezy brand, which sells apparel and sneakers created in collaboration with Adidas, is facing a backlash online with customers threatening to burn or sell their Yeezy sneakers and celebrities including Rihanna and Drake reportedly have stopped following West on Twitter.
West's announcements about his brand's success have also gained attention after he claimed it is on track to "hit a billion dollars" this year and will be hiring 160 people.
"It is the 2nd fastest growing company in history," West wrote. "It is a unicorn on its way to becoming a decacorn," he said, using Silicon Valley buzz words which describe a business that is valued over $1 billion and over $10 billion.
West followed his announcement with a series of tweets, claiming that he is "currently the single highest paid person in footwear" and makes more money on shoes than Michael Jordan.He then posted: "There's been a lot of fake news so I just wanted to give you the facts. Yeezy will become the biggest apparel company in human history."buy Yeezy 350 Cheap with best price
