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Link building is the most controversial and most talked about part of search engine optimization, and for a very good reason. Link building is the strongest influence on rankings out of all SEO aspects and also the one most misunderstood. There are plenty of myths and false statements spreading on the internet about link building. It will be the effort of this article to show you some of the tested and proven principles of link building that you can rely on.
Here are five of the most important aspects of link building:
1) Link diversity
Although you can rank a page high with just links from articles like this one, it is advisable and prudent to have links from all sorts of websites. Blogs, forums Cheap Chicago Blackhawks Jersey , static sites, news sites and directories are just some of the choices you have on your disposal.
2) Anchor text
The anchor text of the hyperlinks tells the search engines what keywords are relevant to the website in question. By getting anchor text with a certain phrase, you are more likely to rank for that phrase. It is also advisable to have a diversity of anchor text as well, which means that you shouldn’t get all your backlinks with the same anchor text. Rather, try to use more than one and keep the ration uneven.
3) Nofollow shouldn’t be avoided
People assume that nofollow links are a waste of time because Google doesn’t let any link juice pass through them Cheap Carolina Hurricanes Jersey , but that is a shortsighted way of looking at things. It is the most natural thing in the world to have alot of nofollow links pointing to your website, especially when getting links from sociaal sites. This shows Google that your site’s links have been obtained in a pretty natural and healthy way, which Google will not fail to reward.
4) In-content links
Links from sidebars, footers and from resource boxes of articles such as this one are valuable, but not as much as links from within the main body of content. These sorts of links carry the biggest value of all and you should definitely work towards getting such links.
5) Page relevance
Some claim that you need to get links from relevant pages in order to rank successfully in the search engines Cheap Calgary Flames Jersey , but this is not true. A link is a link and you be confident in your rankings even if you get links from completely unrelated pages.
These five principles are the cornerstone of a good link building practice and you should definitely make sure you accept and follow them to ensure success in Google and the other search engines.
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