It’s the chunky Primeknit which makes the adidas Ultra Boost 4.0 so appealing.Last week, adidas launched their first variation of the Ultra Boost 4.0 silhouette in a classic “Cookies and Cream” colorway. On this pair, it features in a deep shade of black with white markings against the textured material.Speckled laces, Black heel counter, Boost midsole and Continental rubber outsole completes the design. This contrast of dark and light brings a stylish, lifestyle-orientated look to the performance runner.black heel counter, dark grey Boost midsole and black rubber outsole completes the design altogether.The external support systems will also come blacked out, along with the inner lining and adidas Performance branding on the tongues.
Classic adidas Ultra Boost 4.0 details feature from the synthetic panel across the heel to the robust lace cage.The shoe was advertised through an influencer marketing campaign, which saw special boxes of the shoe, including milk and cookies, sent to select adidas ambassadors around the globe. A chunky Boost midsole sits underfoot complete with a sticky outsole that keeps you glued to all surfaces. As always, you can be assured of the best in lock down comfort and support.The laces will feature a dual-tone scheme to match the rest of the shoe, and the midsole is completed with plain white Boost and a black Continental rubber outsole.
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