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Quirky: The Remarkable Story of the Traits, Foibles, and Genius of Breakthrough Innovators Who Changed the World
Review 'I love this book because it makes me think about thinking. Schilling very strongly makes the point that in a society where broad statistical approaches in education and science seem to point us toward some mediocre median, that the big innovations-the industry and civilization-changing innovations-still generally come from cranky individuals who are determined that their way is the better way. How do you make another Tesla, Curie, Jobs, or Musk? Schilling tells us how.'Robert Cringely, author of Accidental Empires, Triumph of the Nerds, and Nerds 2.0.1.'An interesting and well-crafted journey through the lives of those 'quirky' women and men who transformed the world through innovation.'David Brin, NASA advisor, astrophysicist, and award-winning author of The Postman, The Transparent Society, and Existence'A real page-turner ... a fascinating mixture of the life stories of radical innovators, such as Elon Musk and Marie Curie, expertly deconstructing them to reveal their underlying commonalities. What transpires is both wonderfully insightful and inspiring.'Freek Vermeulen, London Business School'A captivating read with inspirational biographies and valuable lessons to help light that innovative flame.'Daniel Levinthal, The Wharton School, University of Pennsylvania'An inspiring journey of discovery. You'll finish the book understanding something of true genius.'Rita McGrath, Columbia University'An exceptionally rewarding marriage of biography and social science that will change the way you think about winners and winning.'Ron Adner, Tuck School of Business, Dartmouth College, author of The Wide Lens Read more About the Author Melissa A. Schilling is the John Herzog Family professor of management and organizations at New York University's Stern School of Business, and one of the world's leading experts on innovation. Her textbook, Strategic Management of Technological Innovation (now in its fifth edition), is the number one innovation strategy text in the world, and is available in seven languages. Dr. Schilling is also a coauthor of Strategic Management: An Integrated Approach, now in its 12th edition and one of the world's leading strategic management textbooks in the world.Professor Schilling's doctorate in strategic management is from the University of Washington where her dissertation research analyzed technology standards battles in high technology industries. She sought answers to questions such as 'How and why are dominant technologies chosen in 'winner-take-all' industries?' and 'How do managers make the difficult choice between protecting their technologies with patents or copyrights, versus rapidly disseminating them to build support for their technologies?' This work positioned her on the forefront of research on innovation strategy, with expertise on industries such as smartphones, computers, software, and video games. Dr. Schilling subsequently expanded her research to include other high technology industries such as biotech, renewable energy, and electric vehicles. Her articles on innovation, creativity, alliances, and modularity have appeared in leading journals such Academy of Management Journal, Academy of Management Review, Management Science, Organization Science, Strategic Management Journal, Journal of Economics and Management Strategy, Research Policy and Harvard Business Review. Read more
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