Introduction
Shaxian Delicacies, originating from Shaxian District in Sanming, Fujian, China, is a beloved style of cuisine that has captured the hearts (and taste buds) of many. Let's delve into the rich history, flavors, and global success of this culinary gem.To get more news about shaxian delicacies, you can visit shine news official website.
Origins and Character
Shaxian District: Located in Fujian Province, Shaxian District is the birthplace of this delectable cuisine.
Business Model: Shaxian Delicacies follows a unique business model-"connected and not locked." It's family-oriented and mainly operated by locals from Shaxian County.
Adaptability: The dishes evolve based on regional tastes, making them universally appealing.
Expansion and Popularity
Nationwide Reach: In 1997, the government supported nationwide expansion. Shaxian Delicacies spread from Fujian to the Pearl River Delta, Beijing, and the Yangtze Delta.
Restaurant Count: By 2007, over 13,000 restaurants across China served Shaxian cuisine.
Variety: With 240 national delicacies, Shaxian Delicacies offers a diverse menu.
Overseas Success: It has settled in over 60 countries, including the UK, Japan, and the United States.
Authenticity and Trademark
Trademark Challenge: Shaxian is a place name, so trademark laws prohibit its use. Only the one with the Pac-Man-like graphic logo is authentic.
Franchised Enterprise: Controlled by SASAC, Shaxian Delicacies owners operate their stores and share profits.
Conclusion
Shaxian Delicacies bridges tradition and innovation, bringing a taste of Fujian to the world. Whether you're in London or Tokyo, a bowl of Banmian or Bianrou awaits-a true testament to the power of good food.
