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Private placements are a method of raising
private capital by a formal process. This can be a very good, simple process,
which allows you to capitalize your business quickly and with minimum fuss.
Unlike an IPO, which is a stock listing, private placements are
relatively straightforward.
This is how it works:
Planning stage:
You figure out how much money you need, and how much equity or rights in the
business you are prepared to offer to the investor(s). Investors may want
equity Cheap
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profits, or both. The best way to do this is to hire a private placement agent
who can help you through all stages of the process.
Formal process:
Before making a private placement, documentation needs to be prepared clearly
outlining the basis of the capital raising and providing information as required
by law. (Please be aware that at this process is compulsory.) A Regulation D
Private Placement, a.k.a. Private Placement Memorandum (PPM) is prepared. We
don't have space to go into the full process here, but see below for a link to a
website with lots of information. At this stage, you can carry out a good
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as information for investors.
Due diligence: Investors check out your
company and make up their mind whether or not they want to invest. Your business
may be checked out by attorneys, accountants, or other business
professionals.
Private capital placement: If investors like your company
and your business proposition, and they are prepared to invest in your business,
you have raised your capital.
The advantages
A private placement
process takes an average of something like six weeks, although it can take more
or less Cheap
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the circumstances of the capital raising. An IPO can take years, and still be a
flop at the end of that process. The IPO process is considerably more expensive,
and requires a lot more regulatory compliance.
For more information about
private placements, a company called Venture Associates is a virtual one stop
shop for detailed information about every aspect of private capital raising. You
can visit their website here at any information you need.
requirement and
financial plans.
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