YAS MARINA, Abu Dhabi -- McLarens new executive director Zak Brown says
flexibility will be the key to achieving his primary goal of bringing a title
sponsor to the team by 2018.
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business man is due to join the company next month and will work alongside
current COO Jonathan Neale to shape the direction of the team. Brown will focus
more on the commercial responsibilities while Neales engineering background
makes him better suited to the challenges the team faces on track.McLaren has
not had a title sponsor on its car since Vodafone left in 2013, with the teams
former CEO Ron Dennis famously unwilling to budge on the teams rate card. Brown
says the global economy has made sponsors hard to come by and admits that
achieving his goal of a title sponsor by 2018 is not going to be easy.Its a
difficult environment for all of us, he said on his first appearance with the
team in Abu Dhabi. Red Bull had a title sponsor, they dont now, its themselves.
Ferrari go about things a little bit differently and then obviously Mercedes has
been fortunate enough to have a title partner for some time.I think there are
some serious head winds out there in this world -- whether its Brexit or the US
election -- and so its a difficult environment. Its not an inexpensive
sponsorship but it is great value and global, so when you break it down its
money very well spent.But Ive not been on the inside, so I dont know how many
near misses there have been and weve had a couple of close opportunities. So its
hard, its very hard. By no means do I have a magic wand and think that having a
title sponsor in 2018 is going to be an easy feat.Asked what he could bring to
McLaren to change the situation, Brown said the most important factor is to be
flexible enough to give sponsors return on investment.Ive got 22 years of
experience of working with corporate partners, so I have got a very good
understanding of what they want and how they operate and that is different today
to how it was five, ten, 15, 20 years ago.Measurement is critical and return on
investment is critical and then we have more competition among other sports and
its going to be about understanding the market place and being flexible to a
potential partners needs. So flexibility will be key.Brown said he would look to
bring new names into the sport but also said there is also the possibility of
poaching sponsors from rival teams.Im positive we are going to bring in new
partners, we have for the last 22 years in motorsport and the last 12 in Formula
One. Id like to think the well hasnt run dry in our talent in doing that, but
its a competitive sport on and off the track so everyone at times talks to each
others sponsors and its not unusual to see sponsors move. I dont think that will
be any different moving forward.
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management company says the bout will be the Ukrainian fighters 25th world
championship fight. The 1.83-meter (6-foot) Leapai defeated the previously
unbeaten Denis Boytsov in November to become the WBOs mandatory challenger.
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Johnson had a goal and two assists while Jacob de la Rose also scored for Sweden
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. Zvonareva, who won the tournament in 2009 and 10, couldnt handle her opponents
big groundstrokes in only her third event back after 17 months out with a
shoulder injury. Zvonareva made her comeback in January in Shenzhen and played
in the Australian Open but lost her first matches at both tournaments.New
Zealand coach Wayne Smith is in talks with Harlequins to become their new coach,
Sky sources understand. Smith, who helped coach the All Blacks to the first
back-to-back World Cups victories, left the national side to take a sabbatical
after last years triumph and is known to be keen on a return to club rugby.The
highly-regarded coach was one of the early favourites to replace Stuart
Lancaster as England coach before Eddie Jones appointment. Conor OShea is to
leave Quins at the end of the season But a return to England loooks possible
again, with negotiations ongoing for him to replace Conor OShea, who is to leave
Quins at the end of the season.
Cheap
Seattle Seahawks Jerseys. The 58-year-old, a former centre for New
Zealand, was head coach of the All Blacks in 2000 and 2001 before spending three
years with Northampton.He then became Graham Henrys assistant for eight years,
culminating in the 2011 World Cup victory, and spent two years as assistant
coach at Super Rugby side Chiefs before returning to the All Blacks last year.
Also See: World Rugby investigating NZ win WATCH: Paul OConnell tribute Gray
relishing Wales showdown Rugby Union on Sky ' ' '