Buzz words come and go, but some are here to stay! Take for example,
SMM, SEM, and SEO. Are they just a jumble of confusing letters, or are
they important? What do these terms actually mean, and why does that
matter to the business owner?
· SMM is short for "social media
marketing" and is has to do with the promotion and engagement with fans
on social media platforms such as Facebook, Twitter, LinkedIn, Google+,
etc.
· SEO, "search engine optimization," directs traffic to
your website through specific strategies on your website meant to get a
higher ranking on user searches through portals such as Google, Yahoo,
or Bing.
· SEM is an acronym for "search engine marketing" and
it has to do with getting website traffic to your site through
combinations of SEO, as well as with paid advertising efforts. This term
is the more broad term, and it includes SEO, but it is more than SEO
alone.
Why should you care?
1. Most online marketing
companies specialize in one area over another. Know what your goals are
before you engage a marketing company to help you so that you engage the
right kind of help.
2. Take into consideration that the
definitions above are very generalized but there is a major distinction
between SMM and SEO/SEM. The first (SMM) focuses on interactions and
relationship building, and the second two (SEO/SEM) focus on driving
traffic to a website. There is a big difference in the focus. You may
need both aspects, but give serious consideration to your goals here.
3. If you skew towards or include SMM, then you need to remember that
time and energy will need to be spent on regular, fresh content. Whether
you create all of your posts and conversations yourself, or whether you
outsource this task, there will need to be daily attention to this
effort on your social media platforms. Social media managers tend to be
cheaper to hire than SEM/SEO companies, but the return on SMM may seem
less profitable because it always takes more time to build
relationships, and relationship building does not always translate into
immediate sales. For more additional reading details about please click
here or check our official website
SMMHeaven.
4. If you skew towards or include SEM/SEO, remember that algorithms on
how search engine results are acquired change regularly - almost daily.
That means you should expect this to be an ongoing commitment, not a
one-time fix. To be found on the first page of Google, for instance, is a
daily battle. It's not about relationships or conversations. It's about
links, relentless key word research, updates and adjustments. Payoffs
tend to be higher for driving traffic to your website, but that adds an
expectation that your website will be continually updated and monitored
for the best results.
The Wall