The NBA 2K League is a highly-rated

The NBA 2K League is a highly-rated and profitable game thanks to NBA2king its enthusiastic fan base. Donohue declares that "we believe that... we're only scratching it." He mentions the enormous potential pool of 1.9 billion NBA 2K League players on social media.

There's also the matter of whether NBA 2K could be used as a way to attract new basketball enthusiasts, something Ted Leonsis, Washington Wizards owner and media mogul, has suggested. In fact, Donohue has his own story, albeit closer to his home. 

"My son, who is my own, was when he was playing 2k at the time, suddenly you see him coming up to me quote the Warriors roster, and even talking about Steph Curry. I'm like what's the reason he's staying up 'til 10 o'clock at evening to take in these games when he's like seven years old what? He's learning all about 2K and who's the best based on their scores in 2K.

Donohue believes this demonstrates the "transformation" in the way that young people consume content and how that is changing. The NBA is still learning about these new crowds and what they're searching for. "The major difference in the esports I've seen compared to traditional sports is the voice of fans, the power of the fan" Donohue says.

The way it is being manifested through features like the Twitch chat feature in their Twitch broadcasts. "The Twitch chat is constantly going and we're monitoring that definitely to keep in touch with our audience, but it's also a fantastic tool to Buy 2K MT Xbox instantly get feedback and we're constantly making adjustments on our broadcasts...