Within the gold wow classic whole case

From a lore potential the tournament was overly chose the group to go into ICC and battle Arthas, you can't simply fight Arthas using a military because he will destroy all of the mooks and now he's the military, Tirion Fordring knowing this held the tournament to choose the elite of the elite to help him shoot down Arthas.It's activision-blizzard. Activision could have removed the blizzard role by today if the name did not sell better than activision.Their Activision division earns 2x the revenue that the Blizzard division does (993 mil vs. 461 mil last quarter). You underestimate the number of knuckle draggers that love Call of Duty.I have played both WoW and Destiny (2 games affected by Acti.) I will inform you what. After Activision and Bungie split. . 
NOTHING CHANGED.IMO Blizzard is becoming lazy with or without Activision. From the late 90's early 00's they cared about their merchandise. I believe blizz simply felt too powerful regardless of activision and believe people will play with the game regardless.It's easy to blame Activision though. You never wanna blame for the firm who had a significant part on your childhood (Halo for Bungie and Warcraft/Starcraft/diablo for Blizzard) however acti. Still has good games that people love.I really don't know whether I'd point to some one important"item", although obviously the Activision mix is among the biggest ones. 
However, I think you are right in they became complacent and also forgot what made them so popular to start with. Look at Diablo 3's launch, the lead guy working on it'd open disdain for buy classic wow gold its prior director, there was this arrogant feeling to the total layout and release which everyone would play it just based on the title.