NFL and EA Sports reach multi-year agreement to extend crazy contract
Description
The NFL, the NFL Players Association and EA Sports have reached a
multi-year agreement to maintain Madden as the league ’s only football
simulation game and to continue its partnership for decades.
EA Sports Executive Vice President and Group General Manager Cam Weber said via email: "Madden NFL 20 is the most successful title in its franchise history." "Our rapid growth this year has transformed the industry and is the largest in the NFL interactive entertainment industry. , The key driver of the most extensive transactions. MUT Coins is driving the rapid development of madden 20 "
EA said that the number of non-repeating players increased by 30% year-on-year, and the average number of players per month reached a record high. Since Madden 2020 came out, the game has been played for 330 million hours. The coronavirus pandemic inevitably fueled some of these things, live sports activities were shelved, and the world at home was isolated. Weber said that player participation in April was almost twice that of April 2019, and Madden ’s e-sports activities have replaced Major League Baseball and the NBA playoffs in ESPN and ESPN2 in the past two months. Exposure rate.
But Madden ’s success over the past few months is not unique to them. According to data from industry tracking agency NPD Group, video game sales reached $ 1.466 billion in April, up from $ 846 million in April 2019. Madden was the highest-selling video game at the time, ranking 9th, second only to Take Two Interactive TTWO's NBA 2K20 and 8th MLB: Sony Interactive Entertainment's Show 20. EA Sports' FIFA 20 ranked 12th. Madden ranked 16th in March, trailing only third place in Major League Baseball (MLB), fifth in the NBA and 13th in FIFA.
Weber said: "Our growth driver this year is the development of the entire NFL, which is also a key driver of the biggest transactions and even changed the industry."
Weber said: "In order for our players to continue to maintain a cooperative relationship with us, we invest every year," "This is why it not only has to attract attractive content when it is released, but also because we have the ability to continue to provide our games with the entire Seasonally evolving content and gameplay can be linked to what happens in the real NFL. "
EA and NFL are expanding Madden's international growth through real-world experience and improving game design and development. According to the press release, this includes new types, expanded esports programs, enhanced arcade styles and mobile experiences. Weber said there is a multi-year plan that aims to increase investment in Madden and expand their influence on different platforms and provide fans with more ways to play and compete with each other.
Weber said: "We have no other specific content to announce at the moment," he added. More information about "Crazy Side 21" will be revealed on Monday, "but we are excited to realize our long-term vision, madden 20 In the meantime, players will gain superstar stunts through buy Madden 21 Coins to win the game, which will continue, which is also our long-term vision. "
EA Sports Executive Vice President and Group General Manager Cam Weber said via email: "Madden NFL 20 is the most successful title in its franchise history." "Our rapid growth this year has transformed the industry and is the largest in the NFL interactive entertainment industry. , The key driver of the most extensive transactions. MUT Coins is driving the rapid development of madden 20 "
EA said that the number of non-repeating players increased by 30% year-on-year, and the average number of players per month reached a record high. Since Madden 2020 came out, the game has been played for 330 million hours. The coronavirus pandemic inevitably fueled some of these things, live sports activities were shelved, and the world at home was isolated. Weber said that player participation in April was almost twice that of April 2019, and Madden ’s e-sports activities have replaced Major League Baseball and the NBA playoffs in ESPN and ESPN2 in the past two months. Exposure rate.
But Madden ’s success over the past few months is not unique to them. According to data from industry tracking agency NPD Group, video game sales reached $ 1.466 billion in April, up from $ 846 million in April 2019. Madden was the highest-selling video game at the time, ranking 9th, second only to Take Two Interactive TTWO's NBA 2K20 and 8th MLB: Sony Interactive Entertainment's Show 20. EA Sports' FIFA 20 ranked 12th. Madden ranked 16th in March, trailing only third place in Major League Baseball (MLB), fifth in the NBA and 13th in FIFA.
Weber said: "Our growth driver this year is the development of the entire NFL, which is also a key driver of the biggest transactions and even changed the industry."
Weber said: "In order for our players to continue to maintain a cooperative relationship with us, we invest every year," "This is why it not only has to attract attractive content when it is released, but also because we have the ability to continue to provide our games with the entire Seasonally evolving content and gameplay can be linked to what happens in the real NFL. "
EA and NFL are expanding Madden's international growth through real-world experience and improving game design and development. According to the press release, this includes new types, expanded esports programs, enhanced arcade styles and mobile experiences. Weber said there is a multi-year plan that aims to increase investment in Madden and expand their influence on different platforms and provide fans with more ways to play and compete with each other.
Weber said: "We have no other specific content to announce at the moment," he added. More information about "Crazy Side 21" will be revealed on Monday, "but we are excited to realize our long-term vision, madden 20 In the meantime, players will gain superstar stunts through buy Madden 21 Coins to win the game, which will continue, which is also our long-term vision. "
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