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That certainly appears to be the case with Madden.
EA reported that sales of Mut 21 coins their newest Madden are up nearly 20% year over year from the first week after launch. The sport is also being played more with more than 17 million games played in the new mode, '' The Yard. This includes after Madden NFL 20 experienced its record year for the franchise with the maximum engagement levels in its history. Madden NFL 20 led to a strong fiscal first quarter of expansion in EA's live services industry, which climbed net bookings 61% year over year to $1.1 billion. Live services consist of in-game spending on Madden and FIFA Ultimate Team.
This tendency also played out in FIFA 20, which brought seven thousand new players. As Chief Operating Officer Blake Jorgensen said during the July earnings forecast,"This is significant, in that men and women who've played the game lately are more inclined to obtain the new one."
That certainly appears to be the case with Madden. The increase in earnings for the newest version comes after CEO Andrew Wilson explained previously that the usage of entertainment and sports is shifting from linear to interactive. "We've seen both of these tendencies accelerate throughout the COVID-19 interval," he said. If sales of Madden 21 are any sign, EA may wind up using a very strong fall season of gaming and continued expansion in live services revenue.
"We have more people than ever before playing and linking through FIFA, also when FIFA 21 starts on Oct. 9, the world's top soccer experience will expand far more ways to play with friends," Wilson said during the previous call. After this season, EA will also have updated versions of FIFA 21 and Madden 21 accessible with the introduction of the Sony PlayStation 5 and Microsoft Xbox collection X.
For internet bookings, that could represent growth of 11% over fiscal 2020 (which finished in March).
However, that guidance was based on a cautious near-term perspective, which assumed that EA would continue to realize a small tailwind in participation. Management also considered the effect of a weak economy on sales and the slightly delayed launches of sport titles. By way of example, FIFA 21 is buy Madden 21 coins publishing in the company's fiscal third quarter rather than its own second.
This tendency also played out in FIFA 20, which brought seven thousand new players. As Chief Operating Officer Blake Jorgensen said during the July earnings forecast,"This is significant, in that men and women who've played the game lately are more inclined to obtain the new one."
That certainly appears to be the case with Madden. The increase in earnings for the newest version comes after CEO Andrew Wilson explained previously that the usage of entertainment and sports is shifting from linear to interactive. "We've seen both of these tendencies accelerate throughout the COVID-19 interval," he said. If sales of Madden 21 are any sign, EA may wind up using a very strong fall season of gaming and continued expansion in live services revenue.
"We have more people than ever before playing and linking through FIFA, also when FIFA 21 starts on Oct. 9, the world's top soccer experience will expand far more ways to play with friends," Wilson said during the previous call. After this season, EA will also have updated versions of FIFA 21 and Madden 21 accessible with the introduction of the Sony PlayStation 5 and Microsoft Xbox collection X.
For internet bookings, that could represent growth of 11% over fiscal 2020 (which finished in March).
However, that guidance was based on a cautious near-term perspective, which assumed that EA would continue to realize a small tailwind in participation. Management also considered the effect of a weak economy on sales and the slightly delayed launches of sport titles. By way of example, FIFA 21 is buy Madden 21 coins publishing in the company's fiscal third quarter rather than its own second.
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Activity: Mar 14 '21
