ASOS was able to keep trading throughout the lockdown | Forum

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z2ugame Sep 16
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 Sell ASOS Gift Card ASOS was able to keep trading throughout the lockdown. Compared to high street rivals who were forced to close the group's digital-only set up is a good place to be. Sales did slump initially but the full year revenue outlook is now anything but disappointing.

ASOS has been working on improving its margins recently and the group's first half results prove it has a much better grip on operating costs too. This is an important milestone as operating margins had been a paltry 1%. The current strong trading patterns - and crucially - lower returns rates means we can expect meaningful improvements on this front this year.