a 44-22 halftime lead withh a 12-0 run to open the second half. | Forum

LAS VEGAS -- NASCARs top circuit has been called the Winston Cup, Nextel Cup and Sprint Cup. Travis Shaw Jersey .Starting in 2017, the sport could have a Cup-less name, one of many changes expected as Monster Energy takes over as title sponsor with a desire to attract younger fans to a sagging sport.Young people set trends in fashion and then older people adapt, said Mark Hall, Monsters chief marketing officer. Fashion is set by a small group of influencers. The challenge is to make your product relevant to that group and then have them influence the others. If weve been successful in the past, weve followed that model.A decade ago, NASCAR was the cool sport, drawing record television ratings and numerous sponsors as it branched out from its Southeastern roots. The recession hit the sport hard, then the fans started to scatter and TV ratings dwindled. Sprint, which inherited the sponsorship of the sports top series when it merged with Nextel, announced in December 2014 it wouldnt renew.It took nearly two years to find a replacement, and its believed Monster is paying much less. But NASCAR hopes the relationship with the California-based maker of caffeine-filled energy drinks will reinvigorate an aging fan base.NASCAR Chairman Brian France kept saying fun and edgy in describing Monster at Thursdays news conference announcing the agreement.They get at a millennial audience in a different way than weve ever been associated with, France said. They know what theyre doing.France declined to say what the name of the circuit will be in 2017. NASCARs press release of the multiyear agreement referred to NASCARs premier series, hinting the Cup name will go away. An official announcement of the name and logo is expected within a couple weeks.Weve got some real good options on that, France said.NASCAR and Monster will have to move quickly. A marketing plan, signage and other sponsorship issues are pressing ahead of the Feb. 26 season-opening Daytona 500.Its a brand that can translate to the youth, said driver Kurt Busch, whose car has been sponsored by Monster since 2012. Yet its a brand thats respected in all of motorsports.The culture change from a cellular company as face of the sport to an energy drink targeted to millennials was apparent as models in form-fitting outfits flanked both ends of the stage at Thursdays announcement.We want to bring some good shows and entertainment for NASCAR fans so they can interact with our brand and understand what our culture is all about, said Mitch Covington, Monsters vice president of sports marketing. Of course, they will have met the fabulous Monster Energy girls. Were going to have a lot of fun at NASCAR, both in the parking lot and inside the oval. Christian Yelich Jersey . Any real chance at payback wont come until the playoff. Still, Pittsburgh knows its taut 3-2 win over the Bruins on Wednesday night is a pretty good place to start laying the groundwork. "They are a very good defensive team," Penguins forward Brandon Sutter said. Rob Deer Jersey . The Barrie Colts defenceman, who impressed many with his play for Canada at the World Junior Hockey Championship, is the top-ranked skater in the February rankings. He has 19 goals and 24 assists for 43 points in 45 games with the Colts this season. https://www.cheapbrewers.com/889y-hernan-perez-jersey-brewers.html .500 on the season. The Jets are now 0-5-1 in the second game of back-to-backs. The game started the same way the Vancouver game started the night before, with the Jets taking the first two penalties of the game and killing off the first, but the Oilers getting on the board first, scoring on the second man-advantage. CULLOWHEE, N.C. -- Devin Peterson had 19 points, five rebounds and four assists, and Western Carolina used a 59-33 rebounding advantage to help beat Hiwassee College 87-47 on Sunday.Haboubacar Mutombo scored 10 points and grabbed 11 rebounds, Marc Gosselin scored 14 points and Deriece Parks added 13 points, all in the first half, for the Catamounts (1-1).Mutombo capped Western Carolinas game-opening 15-2 run with a 3-pointer and the Catamounts never trailed, extending a 44-22 halftime lead withh a 12-0 run to open the second half. Tyrone Taylor Brewers Jersey. .The Catamounts made 8 of 28 from long distance (29 percent), led by Parks, who made 3 of 6 3-pointers.Toure Fudge led the Tigers (2-2), a member of the National Christian College Athletic Association, with 12 points off the bench. Hiwassee, which was held to 28 percent from the floor, counted it as an exhibition game. ' ' '